Think of our golden haired children! - article from SkiPressWorld
Posted by davidof on Tuesday, 09 November, 2004 at 02:35 PM
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After the demise of European 2FreeSki magazine US based Freeze will be the next ski journal to bite the dust. TransWorld Media (TWM), Freeze’s parent company, has decided to stop publication in January 2005.
It appears that the staffers, director of marketing and business development Mike Jaquet and vice president of marketing and sales Allen Crolius will be laid-off
Aimed squarely at the youth market Freeze was credited with rejuvenating interest in skiing amongst under 25s in the US. However commentators feel that it was past its sell by date. Freeze was having difficulty hitting circulation targets and was unable to expand out of a narrow market niche without cannibalizing the US no1 and 2 publications: Ski and Skiing Magazines also published by TWM.
Troubles in the snowsports magazine world have not dissuaded UK based Dark Summer from launching its first full issue this autumn. Dark Summer is a free magazine aiming at four issues over the coming season and concentrating on freeride skiing.
Think of our golden haired children! - article from SkiPressWorld