Despite strong sales and marketing support for Naxo since Rottefella purchased it in 2006, the bottom line is that Naxo hasn�t achieved the critical mass worldwide that we needed in a very crowded market, said Torbjorn Ragg, Marketing and Sales Manager for Rottefella.

http://www.sportsonesource.com/news/spec/spec_article.asp?section=8&Prod=2&id=27032

To be honest launching a heavier ski touring binding which was less robust than the competition was not a good strategy. I quite liked Naxo’s dual pivot for touring. This presumably means no more Dynastar variants (early tram etc) either?

Naxo also were not hot on public relations as we found out after posting some early reports of problems witht the binding. The lesson is, if you are launching new kit, work with your customers.

http://pistehors.com/news/ski/comments/naxos-nachoed/
http://pistehors.com/news/ski/comments/naxo-binding-woes/