Okay this happened back in July but I was on holiday .
Mammut sports Group have already been marketing the SnowPulse avalanche bag but they liked the product so much, they’ve decided to buy the company. Good news for the ongoing development of the product.
1st July 2011:
At the last ISPO trade fair in Munich, the Swiss mountain sports equipment manufacturer Mammut unveiled its new avalanche airbag incorporating technology developed by Snowpulse. This innovation made headlines and met with an extremely positive reception in the market. On the 1 July, the company went a step further: Mammut has acquired 100% ownership of Snowpulse.
Snowpulse SA: Founded in 2006, the Swiss company Snowpulse is located close to the freeriding Mecca of Verbier. It develops and produces backpacks featuring an integrated avalanche airbag system. Snowpulse’s developments are based on three key principles to increase the chances of survival in an avalanche: avoid complete burial – reduce the burial time – reduce mechanical injuries. Over the last few years, Snowpulse has established itself very successfully in the market and is now represented in 18 countries. During production period Snowpulse counts around 20 employees.
Mammut Sports Group AG: In 1862, Kaspar Tanner laid the foundations of the business when he created his traditional ropeworks in Dintikon near Lenzburg, Switzerland. Today, the Mammut Sports Group AG is an innovative company that develops, produces and sells products for mountaineering, outdoor activities and snow sports. In addition to its central headquarters in Seon, Switzerland (since 1992), where around 200 people are employed, the Mammut Sports Group has a worldwide presence through its branches and subsidiaries. A close-meshed network of representatives is responsible for global sales. The Mammut Sports Group is part of Conzzeta AG, a highly diversified international holding company based in Zurich. In 2012, Mammut will be celebrating its 150th anniversary.